Management Science
- Planning: Nature, purpose, and objectives.
- Organizing: nature and purpose.
- Authority and responsibility, Staffing, Supply of Human Resources.
- Performance appraisal,
- Controlling: System and purpose of Controlling,
- Controlling techniques.
Human Resources Management
- Nature and scope of human resources planning,
- training, and Development,
- recruitment and selection, career growth, grievances.
- Motivation and its type, need for motivation, reward, and punishment, models of motivation.
- Leaders: kind of leaders, leadership styles.
Marketing Management/Marketing Environment
- Consumer markets and Buyer behavior marketing.
- Mix Advertising and Sales promotion.
- Channels of distribution.
Financial management and accounting concepts
- Bookkeeping,
- Financial statement analysis, Financial ratios, Capital budgeting,
- Break-even analysis.